For Locher, Piper & Partner GmbH, I was asked to completely reboot their social media presence, creating a fresh and engaging foundation to showcase their groundbreaking pram concept "QIUNO". The communication combined technical excellence with an emotional appeal to connect with potential supporters and drive the crowdfunding campaign forward.

Through a mix of content creation, social media management, creative consultation and copywriting, I helped establish a cohesive brand presence that effectively conveyed both the engineering expertise and the practical benefits of the product.

The campaign was further amplified through out-of-home marketing (OOH) and creative concepts, maximizing reach and visibility. Additionally, I provided assistance in executing the crowdfunding initiative. Beyond my core responsibilities, I took on a versatile role, contributing wherever needed - whether refining messaging, brainstorming creative directions or adapting to new challenges as they arose.

​

The result: a compelling and trustworthy brand and product presence that not only captured attention but also built confidence.