After successfully establishing QIUNO on social media and completing a fantastic crowdfunding project, Locher, Piper & Partner continued to develop and improve its project furthermore.  A personal incident within the company led to the idea of repurposing the patented and unique technology of the stroller as an adapter for wheelchairs. The vision shifted, as did the target audience. Once again, I was asked to activate social media and report on the new course of the Locher, Piper & Partner-innovation. Through an editorial plan (content planning + copywriting) and its realization, we communicated the change to the outside world. In addition, a comprehensive dossier detailing the Liftyboy was prepared for further financial planning. Through the visual creation, Locher, Piper & Partner was able to convince other important key figures and present an ongoing project.​