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onthesly.nyc

OnTheSly is a Brooklyn-based apparel studio that focuses on creating unique and functional garments repurposed from second-hand military surplus and post-consumer waste. Their projects function as historical explorations of archival military garments and interventions of the wasteful cycle of fast fashion. With their speciality in altering second-hand military spec, it was the owner’s dream to provide his clients with protective and durable garments while allowing tailored comfort. 

Whilst working for this brand I’d take care of sections such as social media management and it’s needed art direction, content creation and editing parts or overall brand consultancy & management. This work mainly included personal consultancy, fashion production and precise digital work like concepts such as brand guides, mood boards, styling references or editorial proposals.

WEB DESIGN: SHOP

web design Kristin Culmo
graphic design Fanny Miner
color concept & naming Fanny Miner

photography Rodney Welsh

edit & retouch Fanny Miner
copy Jasmine Louise Williams

brand onthesly.nyc by Ricky Wolfe

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SIT BUT NEVER SETTLE.

on set

fashion & production Ricky Wolfe

photography Chris Oaxaca

creative direction Bianca Grey

models Ricky Wolfe, Bianca Grey, Dani Lin & Jacqueline Gardea

off set

mood board Fanny Miner

concept & idea Fanny Miner

art direction Fanny Miner

RAINBOW WARRIOR

on set
fashion & production
Ricky Wolfe

photography Jairo Herrera

creative direction Bianca Grey

models Stephen Sheffer, Bianca Grey, Ricky Wolfe & Om Hemraj

off set

mood board Fanny Miner

concept & idea Fanny Miner

art direction Fanny Miner