Janus Magazine

MAGAZINE

2019 - florence, italy

VOGUE ITALIA ASKED TO COME UP WITH the creation of a brand new
INDEPENDENT fashion magazine. THIS IS THE RESULT.

A MASTER THESIS PROJECT JUDGED BY VOGUE ITALIA within the Master's course
"Fashion Art Direction" at POLIMODA INTERNATIONAL Institute FOR
Fashion Design & Marketing in Florence, Italy.

THIS CONCEPT OF A FICTIONAL MAGAZINE WAS FULLY CREATED (TEXT, VISUALS,
PHOTOGRAPHY, MARKETING, BUSINESS PLANNING, PRINT, ETC.) AND BROUGHT INTO
LIFE WITHIN ONLY ONE MONTH AND TREATED AS A BUSINESS PROJECT
AS CLOSE TO THE INDUSTRY'S STANDARD AS POSSIBLE.
IT WAS DEVELOPED BY FANNY MINER, CHIARA CAMERANA AND JoãO PEREIRA.

ABOUT THE MAGAZINE

WITH TWO COVERS

We are living in a dualistic world. The way the world is perceived is often through a critical eye. Everything is black or white. Opinions are often made rashly, not exploring the in-betweens. Yet, there are millions of shades of grey between black and white. Patience is a virtue that seems to have evaporated in our contemporary society. The lack of time we experience between our private

and professional lives has lowered our curiosity towards the world around us.

No one takes the time to discover the millions of shades of grey anymore.

Janus Magazine is about this concept.

We want to take the time to discover the different perspectives that life has to offer. It is about uncovering the cracks between two paradoxes.

Janus is the Roman god of all beginnings and endings, of transition, time and duality. He is depicted with two heads facing opposite ways, so he could see the past and the future simultaneously. It is this dualistic notion that particularly inspired us to use his name for this magazine.

Dualism is defined as the division of something conceptually into two opposed or contrasted aspects. Descartes described dualism as the mind and the body being two separate entities, humanS being characterized as having both mind, representing the non-physical, and the body, the physical. Through the binary aspect of Janus Magazine, we explored for our first issue two concepts, that at first glance, seem opposite:

urbanism and isolation.

We examined what we believe to be our perception of both themes, with the consciousness that this investigation of those social concepts through art are only that, our approach.

«Janus» is a magazine based in Milan, Italy.

It was founded by three Fashion Art Direction MASTER students in June 2019

as a final project, PRESENTED TO AND JUDGED BY VOGUE ITALIA.

The magazine explores the concept of dualism.
Due to its flip cover it engages the readership to experience it from

two paradoxical subjects, it follows the idea of exploring through the means

of different art forms such as cinema, photography and music.

DUALISTIC CREATOR

The dualistic creator is an innovative erudite, with a personal interest in the arts, including plastic arts, architecture, photography, cinema, literature and fashion.

Dualism was described by Descartes as the mind and the body being two separate entities, humans being characterized as having both a mind, representing the non-physical, and a body, the physical.

Our character, as for JANUS, is a dualist facing two ways, facing change and time, new beginnings and a transition.

Open-mindedness and acceptance is a key characteristic of the dualistic creator. Yet, the dualistic creator is also a imaginative being. Creativity leads them to curiosity, they absorb the culture and knowledge surrounding them and then express it through all kind of creative disciplines.

FIRST ISSUE COVERS

urbanism

a depiction of the eclectic movement and evolvement of urban spaces. Through our three sub themes, Altered Perception, Voyeurism and Over Exhaustion, we redefined what is urbanism today, in the 21st century. The world has been reshaped with the appearance of new mediums and platforms such as Social Media. Printed magazines themselves had to adapt to this new phenomenon, bringing to the web what was once on their pages. We explored the opposite, we brought to the pages the digital aspect that surrounds our daily lives.

FIRST ISSUE COVERS

ISOLATION

about the movement of running away from the rush, away from the conventional urbanism. Through the sub themes of Traditionalism,

The Void and Anti-Multitasking, we answered to our own habits when in overdrive.

Isolation often having a negative connotation correlated to it, we preferred to explore the beneficial and progressive way that such a movement can bring to oneself. Being isolated is not related to loneliness in our eyes. Isolation is synonym of comfort, of coming back to one’s natural state, of symbiosis with our innerselves.